Media buying basics are what’s all about! Life’s pretty great when you jump on the Mobidea wagon, learning to enjoy the media buying process. You’ve read a little bit about the platform, about how media buying works, and have talked to some of your capital-throwing bros. You’ve probably registered on Mobidea, and are thinking of becoming a Media Buyer.
Maybe we’ve got you all wrong. It may be that you’re already playing the Media Buying master-game but have always been interested to read about stuff that can make you better.
Whether you’re the former or the latter, this is the post for you!
Why?
Because this is where you’ll find everything you need to know. These are media buying basics for you to explore! You’ll also be able to know the type of skills and mindset that turns players into millionaires in Media Buying.
Let’s start with the skills that are part of the media buying process. First of all, what is media buying? What’s the actual activity of a Media Buyer? Well, they’re the guys buying ad spaces online. Normally, they do this to promote offers and they’ll make money each time these offers receive a signup, an install, or a registration. Simple.
Where do we buy traffic and how does this work? Well, we usually buy from Ad Networks or DSPs, which are known as traffic sources.
DSP and Ad Networks. This is where we’ll launch campaigns, generate data, and where the skills start making a difference.
The Skill-Set: From Amateur to Media Buying Super Saiyan
#1 Analytical Skills Go a Long Way
To begin with – before even launching your Media Buying campaign – there’s one of the media buying basics you’ve gotta know.
What is that?
You need to set many things such as which segment you’re gonna pick, your campaign’s targeting, and more details that require great analytical skills, which is the first and main skill we wanna point out. You probably wanna know how to become a media buyer. Well, in order for you to find out, these steps are crucial.
Yet, they tend to be overlooked. However, they are super important. In fact, in case you choose the wrong targeting and your media buying process is thwarted, you can pretty much be done before even starting.
Why?
Well, many things can go wrong. Which ones?
Let’s see:
a) Choosing a GEO which isn’t right for your traffic source
b) Selecting a carrier that ain’t performing well
c) Other awful things we’re too scared to mention!
Okay. Your campaign is live!
Good, right?
Sure! But that’s when the real work begins. As it keeps running and collecting data, you’ll reach the point where you’ll have to analyze this data and optimize your campaign.
This is where we get these two new super skills.
#2 Rationality: Using Your Brain Like Mark Twain
Let us give you an example of this hyper-relevant skill: when you launch a new campaign in a new segment, you’ll certainly spend some money because it’s highly unlikely that right from the start, with an open target, you’ll be super profitable. That’s fine! It’s normal! It’s all part of the media buying process!
You shouldn’t think of this as burning money, but rather as paying for valuable data. This is a situation where this skill comes in handy. Reason. Rationality. You can’t panic and stop your campaigns – you have to be calm and trust your critical reasoning. The same thing for when you face tough competition and your margins start shrinking. Panicking is the worst you can do.
In fact, it’ll cloud your judgment and this is when bad decisions happen. The trick: embrace zen and relax!
#3 Attention to Detail: Any Small Change Can Impact Everything
There’s another skill that totally complements the analysis but deserves a whole special place in this media buying basics lesson: attention to detail. When analyzing stats, you’ll have several parameters such as device brand, browser, OS and so forth, without mentioning more advanced platforms that’ll contain not only the browser but also the browser’s version.
If you think these parameters can come in levels (i.e. inside a specific OS and OS version a particular banner is working better) you can easily realize why attention to detail is mandatory. This game wants you to be fully focused. This attentive mindset will allow you to find the money makers, the gold mines, and that’s where the men are separated from the boys!
Apart from the more general skills we’ve just pointed out, we wanna emphasize some more specific ones.
Ready?
Let’s go!
#4 Business Knowledge: If You Wanna Swim with the Sharks, Learn How to Dive
What’s this all about? Knowledge. Deep, complete, sustained, systematic, scientific knowledge of how the market works. We’re referring to operators, aggregators, traffic sources, etc. It’s important to know how all these players come together to form the business ecosystem.
Knowledge about technology is also fundamental. You wanna know how to become a media buyer? You must be tuned into the latest news in the technology world so as to be able to know things that may impact your performance. For instance, if Apple has developed a new Adblocker, this could lower the performance of your campaigns. If a browser has some new features, that may mean you’re gonna lose revenue.
You get the idea, right? Stay tuned, stay sharp, get info, and know how to use it to your own advantage.
[b]#5 Become the User – Learn How to Be Your Target Audience
[/b]
You’ve gotta be your target. You’ve gotta be able to have an end-user point of view. This means that you should be able to put yourself in the end user’s shoes. That’s how you know what actions are gonna impact the user’s behavior and act accordingly.
For instance, think about a certain kind of banner or spot that has a higher chance of having success. How do you know? You imagine you’re the user. What will they like? Do that! Thinking about your own ideals and likes when doing your thing is one of the fundamental media buying basics!
We’ve talked about 5 media buying skills:
1. Analytical ability
2. Keeping cool and having meticulous attention to detail
3. Rationality
4. Business knowledge
5. Knowing how to put yourself in the target audience’s shoes.
This is the road to success. Guess what? It’s the kind of path that’s filled with green dollar bills!
Maybe we’ve got you all wrong. It may be that you’re already playing the Media Buying master-game but have always been interested to read about stuff that can make you better.
Whether you’re the former or the latter, this is the post for you!
Why?
Because this is where you’ll find everything you need to know. These are media buying basics for you to explore! You’ll also be able to know the type of skills and mindset that turns players into millionaires in Media Buying.
Let’s start with the skills that are part of the media buying process. First of all, what is media buying? What’s the actual activity of a Media Buyer? Well, they’re the guys buying ad spaces online. Normally, they do this to promote offers and they’ll make money each time these offers receive a signup, an install, or a registration. Simple.
Where do we buy traffic and how does this work? Well, we usually buy from Ad Networks or DSPs, which are known as traffic sources.
DSP and Ad Networks. This is where we’ll launch campaigns, generate data, and where the skills start making a difference.
The Skill-Set: From Amateur to Media Buying Super Saiyan
#1 Analytical Skills Go a Long Way
To begin with – before even launching your Media Buying campaign – there’s one of the media buying basics you’ve gotta know.
What is that?
You need to set many things such as which segment you’re gonna pick, your campaign’s targeting, and more details that require great analytical skills, which is the first and main skill we wanna point out. You probably wanna know how to become a media buyer. Well, in order for you to find out, these steps are crucial.
Yet, they tend to be overlooked. However, they are super important. In fact, in case you choose the wrong targeting and your media buying process is thwarted, you can pretty much be done before even starting.
Why?
Well, many things can go wrong. Which ones?
Let’s see:
a) Choosing a GEO which isn’t right for your traffic source
b) Selecting a carrier that ain’t performing well
c) Other awful things we’re too scared to mention!
Okay. Your campaign is live!
Good, right?
Sure! But that’s when the real work begins. As it keeps running and collecting data, you’ll reach the point where you’ll have to analyze this data and optimize your campaign.
This is where we get these two new super skills.
#2 Rationality: Using Your Brain Like Mark Twain
Let us give you an example of this hyper-relevant skill: when you launch a new campaign in a new segment, you’ll certainly spend some money because it’s highly unlikely that right from the start, with an open target, you’ll be super profitable. That’s fine! It’s normal! It’s all part of the media buying process!
You shouldn’t think of this as burning money, but rather as paying for valuable data. This is a situation where this skill comes in handy. Reason. Rationality. You can’t panic and stop your campaigns – you have to be calm and trust your critical reasoning. The same thing for when you face tough competition and your margins start shrinking. Panicking is the worst you can do.
In fact, it’ll cloud your judgment and this is when bad decisions happen. The trick: embrace zen and relax!
#3 Attention to Detail: Any Small Change Can Impact Everything
There’s another skill that totally complements the analysis but deserves a whole special place in this media buying basics lesson: attention to detail. When analyzing stats, you’ll have several parameters such as device brand, browser, OS and so forth, without mentioning more advanced platforms that’ll contain not only the browser but also the browser’s version.
If you think these parameters can come in levels (i.e. inside a specific OS and OS version a particular banner is working better) you can easily realize why attention to detail is mandatory. This game wants you to be fully focused. This attentive mindset will allow you to find the money makers, the gold mines, and that’s where the men are separated from the boys!
Apart from the more general skills we’ve just pointed out, we wanna emphasize some more specific ones.
Ready?
Let’s go!
#4 Business Knowledge: If You Wanna Swim with the Sharks, Learn How to Dive
What’s this all about? Knowledge. Deep, complete, sustained, systematic, scientific knowledge of how the market works. We’re referring to operators, aggregators, traffic sources, etc. It’s important to know how all these players come together to form the business ecosystem.
Knowledge about technology is also fundamental. You wanna know how to become a media buyer? You must be tuned into the latest news in the technology world so as to be able to know things that may impact your performance. For instance, if Apple has developed a new Adblocker, this could lower the performance of your campaigns. If a browser has some new features, that may mean you’re gonna lose revenue.
You get the idea, right? Stay tuned, stay sharp, get info, and know how to use it to your own advantage.
[b]#5 Become the User – Learn How to Be Your Target Audience
[/b]
You’ve gotta be your target. You’ve gotta be able to have an end-user point of view. This means that you should be able to put yourself in the end user’s shoes. That’s how you know what actions are gonna impact the user’s behavior and act accordingly.
For instance, think about a certain kind of banner or spot that has a higher chance of having success. How do you know? You imagine you’re the user. What will they like? Do that! Thinking about your own ideals and likes when doing your thing is one of the fundamental media buying basics!
We’ve talked about 5 media buying skills:
1. Analytical ability
2. Keeping cool and having meticulous attention to detail
3. Rationality
4. Business knowledge
5. Knowing how to put yourself in the target audience’s shoes.
This is the road to success. Guess what? It’s the kind of path that’s filled with green dollar bills!