Mobile Pre-Landers – Let’s Define!
First, let’s determine what the heck is a lander!
A lander is just the webpage that’ll appear when the user is directed to the offer. That’s where the user actually confirms their conversion.
Now let’s understand what’s a pre-lander.
Considering the prefix, you can already figure out what a pre-lander is all about, right? It’s a web page that comes before the actual landing page for the offer. Simple. Easy.
Great! The concept is clear now. But why do people use it? Isn’t it just another step before the conversion? Well, yes. But the thing is, people use pre-landers that help convince users, or predispose them to ultimately convert.
Meaning what?
That it’s gotta have content that engages the user.
What kind of mobile pre-lander is more engaging? Well, this depends on many factors, such as the type of offer, the GEO and even smaller factors, like some colour or disposition in the pre-lander itself.
That’s why media buyers usually test many mobile pre-landers by split testing when launching campaigns. In fact, they do this because they wanna see which ones perform better and then focus on those like real pros.
It’s very important to mention that a mobile pre-lander doesn’t do everything. It’s still crucial to have a great banner that drives traffic to it (in the case of a display campaign) and a good offer that actually converts.
Now you know. Now you can boast about the fact that you’ve mastered two cool definitions.
Ready?
Let’s roll and explore the content!
First of all, let’s check the most common characteristics of pretty much all types of pre-landers!
Common Traits in Dire Straits
#1 A clear call to action
They need a well-made, clear, and very explicit button that’ll guide users towards conversions.
#2 They need to have steps
This part is especially true for dating offers. As the user answers some questions and goes on to the next step, they feel increasingly more engaged. 3 to 5 steps. That’s the usual recommendation.
#3 Have a catchy look
It needs to be aesthetically cool. It’s gotta be something a user will land on and that’s gonna immediately spark interest. Why? Because – in case it’s unappealing or bland – the user will simply close it and forget about it!
#4 It has to be beautifully designed
Shady, shoddy, low-grade kind of inferiorly designed pre-landers usually make the campaign worse. If you can’t design to save your life you might as well stick with old school direct linking so you don’t embarrass yourself.
#5 It should load very quickly
There are lots of people who’ve already worked on the stats and it’s proven: the longer it takes for your pre-lander to load, the lower your CR will be. Don’t think about seconds, here. Think about milliseconds! For real!
This is the end of the first part!
Stay tuned to the channel to see what comes next!
Cheers!
First, let’s determine what the heck is a lander!
A lander is just the webpage that’ll appear when the user is directed to the offer. That’s where the user actually confirms their conversion.
Now let’s understand what’s a pre-lander.
Considering the prefix, you can already figure out what a pre-lander is all about, right? It’s a web page that comes before the actual landing page for the offer. Simple. Easy.
Great! The concept is clear now. But why do people use it? Isn’t it just another step before the conversion? Well, yes. But the thing is, people use pre-landers that help convince users, or predispose them to ultimately convert.
Meaning what?
That it’s gotta have content that engages the user.
What kind of mobile pre-lander is more engaging? Well, this depends on many factors, such as the type of offer, the GEO and even smaller factors, like some colour or disposition in the pre-lander itself.
That’s why media buyers usually test many mobile pre-landers by split testing when launching campaigns. In fact, they do this because they wanna see which ones perform better and then focus on those like real pros.
It’s very important to mention that a mobile pre-lander doesn’t do everything. It’s still crucial to have a great banner that drives traffic to it (in the case of a display campaign) and a good offer that actually converts.
Now you know. Now you can boast about the fact that you’ve mastered two cool definitions.
Ready?
Let’s roll and explore the content!
First of all, let’s check the most common characteristics of pretty much all types of pre-landers!
Common Traits in Dire Straits
#1 A clear call to action
They need a well-made, clear, and very explicit button that’ll guide users towards conversions.
#2 They need to have steps
This part is especially true for dating offers. As the user answers some questions and goes on to the next step, they feel increasingly more engaged. 3 to 5 steps. That’s the usual recommendation.
#3 Have a catchy look
It needs to be aesthetically cool. It’s gotta be something a user will land on and that’s gonna immediately spark interest. Why? Because – in case it’s unappealing or bland – the user will simply close it and forget about it!
#4 It has to be beautifully designed
Shady, shoddy, low-grade kind of inferiorly designed pre-landers usually make the campaign worse. If you can’t design to save your life you might as well stick with old school direct linking so you don’t embarrass yourself.
#5 It should load very quickly
There are lots of people who’ve already worked on the stats and it’s proven: the longer it takes for your pre-lander to load, the lower your CR will be. Don’t think about seconds, here. Think about milliseconds! For real!
This is the end of the first part!
Stay tuned to the channel to see what comes next!
Cheers!